THE BEDLAM STORY - OLD
India’s first and leading D2C online luxury bedding brand, BEDLAM was born out from our unfaltering love for design and quality. Our design expertise through our in-house design studio ANTHOLOGIE DESIGN allows us to create a strong visual vocabulary and focus on international trends. With more than a 50-year history, of designing and manufacturing home furnishings for leading US retailers, our factories follow the highest standards of social and environmental compliance. Thus, with decades of experience in the textile industry, along with running a design studio, we at BEDLAM we invite you to leave the chaos outside and be part of the BEDLAM journey.
FOUNDER:
Tanya Palta - Visual and Social Marketer and Aesthete. Deep Project execution experience across interiors and online brand building.
Tanya is a fine arts photographer, an interior stylist and a visual curator. Her photography work resides in many private offices and homes, and her biggest project till date was for the US EMBASSY NEW DELHI. Apart from photography, DESIGN remains another passion, as she has studied interiors from NEW YORK SCHOOL OF INTERIOR DESIGN. Her love for design and visual culture helped her to make a successful transition from an international design blogger to running her studio (ANTHOLOGIE DESIGN) and now jumping into retail with BEDLAM.
Vickram Suri - Decade plus product experience in textiles. Obsessive about quality and profitability. Mathematics and Finance previously.
Vickram is the business head of BEDLAM and oversees the company's operations and all its organizational requirements. He did graduate work from Yale School of Management and received a BA in Mathematics from the University of Pennsylvania. Prior to this he has worked in finance, with Morgan Stanley & Co. in New York, Putnam Investments in Boston, and at derivatives market-makers Mako in London.
FOUNDER:
Tanya Palta - Visual and Social Marketer and Aesthete. Deep Project execution experience across interiors and online brand building.
Tanya is a fine arts photographer, an interior stylist and a visual curator. Her photography work resides in many private offices and homes, and her biggest project till date was for the US EMBASSY NEW DELHI. Apart from photography, DESIGN remains another passion, as she has studied interiors from NEW YORK SCHOOL OF INTERIOR DESIGN. Her love for design and visual culture helped her to make a successful transition from an international design blogger to running her studio (ANTHOLOGIE DESIGN) and now jumping into retail with BEDLAM.
Vickram Suri - Decade plus product experience in textiles. Obsessive about quality and profitability. Mathematics and Finance previously.
Vickram is the business head of BEDLAM and oversees the company's operations and all its organizational requirements. He did graduate work from Yale School of Management and received a BA in Mathematics from the University of Pennsylvania. Prior to this he has worked in finance, with Morgan Stanley & Co. in New York, Putnam Investments in Boston, and at derivatives market-makers Mako in London.
